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Presentation of the AudioBook is critical !

TalkiBooki (TB) chats with Santanu Ghosh (SG), Co-Founder, Bookfarm, one of the most popular & talked about publishing houses in recent times. His candid view on trends & possibilities of audiobooks, from a publisher's POV, is worth a read.



TB : Audiobook - is it a threat or a new support platform for physical book publishing industry ?


SG : Definitely a support platform. An audiobook creates a great support system to reach wider audience, new sampling opportunity, a marketing tool.



TB : How do you see Audiobook industry can compliment physical book publishing in near future ?


SG: Yes, as I said, it can compliment physical book industry by reaching a wider audience/readers. New age readers would consume both - physical & digital formats. Hence, audiobook is consistently increasing scope of the market & helping a Publisher to be future-ready with changing digital content space.



TB : Does 'Audio' add value to a written story ? Or should written format be left to readers' mind as to how they would create the 'theatre of mind' reading the book ?

SG : Yes. audiobook adds quite a value to a written story, if presented well, in today's busy schedule, one can listen to it while doing something else, non-intrusive. But the presentation of the audiobook must be done with much care & in a structure which is audience friendly.



TB : Do you see some day, Audiobook version of your publication is released before the launch of the physical copy ?

SG : Yes. It is possible.



TB : Do you plan to foray into Audiobook in near future ?

SG : Not yet.



TB : In coming digital era, which will survive & be more popular - E-Book or AudioBook ?

SG : In my opinion, all formats will survive with their own follower base. All formats have their own proven potential and the platforms will keep on complementing each other as they evolve.


 

you can now select Bookfarm publications & get them delivered at your doorstep by ordering online : https://readbengalibooks.com/index.php/publishers/bookfarm.html

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